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Power® Pop

Price range: $4.50 through $4.99
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PowerBait® Saltwater Gilly

Price range: $5.50 through $6.99
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BlowUp

Original price was: $11.99.Current price is: $6.00.

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Description

Tuned for Sound. Built for Salt. The Berkley BlowUp was built with a uniquely designed mouth and precision weighting, this lure delivers a controlled, low-tone bloop and long, accurate casts. From subtle pops to aggressive strikes, surface waking to subsurface cavitation, it adapts instantly to changing inshore conditions.

  • Subtle low-tone blooping sound-Hydrodynamic mouth design and unique internal weighting create a natural, low-frequency bloop that imitates struggling baitfish.
  • Ultra Versatile Action– Walk the dog, wake the surface, pop softly or aggressively, or pull the lure subsurface to create a cavitating bubble trail.
  • Long Casting and Precisely balanced – Internal weight placement allows for long, accurate casts while maintaining full control of action at any retrieve speed.
  • Designed Durability – High-strength ABS body paired with 4X saltwater-rated hooks to handle explosive strikes and aggressive inshore predators.

Additional information

Color

Black Gold, Broken Bone, Mullet, Peanut Butter and Jelly, Pearl White/Chartreuse, Pilchard, Red Head, Silver Bullet

Bait Size

70, 90

Reviews

★★★★★

"Bought the starter kit and the cushioning is supportive after hours. Used it on my commute all month. Customer service was helpful when I had a question."

Joseph Brooks Joseph Brooks Aug 12, 2026
★★★★★

"Ordered the 3-pack on sale and the sound is clear without any static. Brought it camping and it held up fine. Solid deal, no regrets."

Katherine Flores Katherine Flores Aug 8, 2026
★★★★★

"Shipping was faster than I expected. Battery lasts a full day of use. I use it in the garage most evenings. Exactly what I needed."

Dennis Khan Dennis Khan Jun 11, 2026
★★★★★

"The team was responsive when I reached out. Cushioning is supportive after hours. I've been using it daily for about two weeks now. Slightly heavier than expected, still well balanced though. I'm in San Diego, CA. Glad I went with this one."

Travis Reed Travis Reed Aug 4, 2026
★★★★★

"Got the 2-pack and the finish is clean with no rough edges. It lives in my gym bag now. I'm in Salt Lake City, UT. Glad I went with this one."

Joseph Roberts Joseph Roberts May 10, 2026
★★★★★

"Got the olive green and it does exactly what it's supposed to do. Carried it through a busy work week. Instructions could be a bit clearer, but I figured it out. Would buy again."

Donna Scott Donna Scott Aug 2, 2026
★★★★★

"Ordered the 3-pack on sale and it feels sturdy in the hand. Brought it camping and it held up fine. Couldn't ask for more at this price."

Robert Evans Robert Evans Jun 24, 2026
★★★★★

"Shipping was faster than I expected. The screen is sharp and bright in daylight. Tested it through a full week of rain. I'm in New Orleans, LA. Would recommend."

Naomi Campbell Naomi Campbell Jun 11, 2026
★★★★★

"Got the travel size and it fits true to size with no surprises. Brought it camping and it held up fine. I'm in Minneapolis, MN. Definitely a repeat customer after this."

Carolyn Garcia Carolyn Garcia Jun 22, 2026
★★★★★

"Chose the larger size and the fabric is surprisingly breathable. I've been using it daily for about two weeks now. I'm in Oklahoma City, OK. No complaints so far."

Gary Turner Gary Turner Jul 5, 2026

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